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- meihao58
- Member
- Registered: 2013-06-27
- Posts: 1
Don’t Answer Interview Questions Like Abercrombie and Fitch CEO Mike J
Abercrombie & Fitch has been the go-to brand for many young Americans abercrombie and fitch sale. But a single interview by CEO Mike Jeffries put the entire company under fire. In an interview with Salon Magazine, Jeffries said, “Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”
Now I don’t know about you, but I find this type of attitude repulsive abercrombie and fitch outlet – and most Americans agree. Numerous protests sprung up around the country as this interview circulated, bringing negative scrutiny to the retail giant. Further revelations that the company purposefully refuses to manufacture clothing for larger consumers have only fueled the firestorm.
While there’s nothing wrong with target abercrombie and fitch online marketing from a business perspective, it was Jeffries’ attitude and the company’s policies that struck dissonant chords with consumers. Since CEOs and brand representatives are spending more time with the press and monitoring public relations, it’s crucial to revisit some very applicable interview techniques. By understanding these principles, you’ll be able to avoid a major gaffe like A&F CEO Mike Jeffries.
In the digital age, short-form content rules – and this applies to interviews as well abercrombie and fitch uk. If you think about sound bites you hear in the press or read on line, they’re just a few sentences long – or a few words. The more you speak, the more convoluted your answers can become and the higher the risk for a public gaffe.
Just because you’re the CEO or some other executive management employee, it doesn’t mean that you know everything there is to know about the company. Don’t just “come up with an answer” so you have something to say. Sometimes a simple “No comment” or “I don’t know” is the most effective answer.
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